Richard Chang is an accomplished legal professional with over two decades of experience in intellectual property law. He has expertly managed worldwide patent and trademark prosecution and litigation, with a particular focus on China and the European Union. Richard developed and implemented intellectual property strategies that overcame significant pre-existing barriers, supporting a nine-figure divestiture of a trademark portfolio and subsidiary business. His efforts have grown a patent and trademark portfolio to achieve a billion-dollar valuation, significantly contributing to his clients’ success and growth.
With over 14 years of corporate experience, Richard has adeptly handled a wide range of legal matters, including litigation, compliance, and contract negotiation. He has reviewed, negotiated, and drafted agreements spanning talent and advertising, intellectual property licensing, supplier contracts, retailer partnerships, non-disclosure agreements, and SaaS arrangements. Richard has also managed multiple commercial contract disputes and class action litigations as in-house counsel, consistently delivering favorable outcomes.
Richard has been praised for his standout contributions to educating and empowering corporate teams. By training staff to consider the legal implications of statements and emphasizing the importance of substantiating claims with solid evidence, Richard has cultivated cultures of compliance and accountability in the organizations he has supported. His thoughtful and practical guidance has enabled companies to execute successful campaigns while carefully mitigating potential risks.
An expert in building and directing comprehensive corporate compliance programs, Richard has developed policies for advertising, privacy, FCPA, U.S. sanctions, and intellectual property. His proactive and meticulous approach ensures that all legal matters are managed efficiently, deadlines are met, and projects remain on schedule.
Fluent in Mandarin Chinese and an accomplished public speaker, Richard has delivered presentations on international intellectual property strategies, equipping professionals to navigate international markets with confidence. His professionalism, strategic insight, and dedication make him an invaluable asset to any organization, driving legal excellence and business growth.
Practice Areas
Education
J. Reuben Clark Law School, J.D.
Brigham Young University, B.S. Mechanical Engineering, Minor, Mandarin Chinese
Professional Experience
- Associate General Counsel — iFIT Inc. f.k.a. ICON Health & Fitness, Inc., Logan, UT —July 2010 – October 2024
- Corporate Counsel — Caterpillar, Inc., Peoria, IL — January 2006 - July 2010
- Associate Attorney — Madson & Metcalf, P.C., Salt Lake City, UT — April 2003 – January 2006
- Admitted to Practice
- Utah State Bar
USPTO
Idaho State Bar
Presentations and
Publications
- Patent & Trademark Strategies in Asia, UT IP Summit 2023
- Patent Prosecution Bootcamp: Prosecution Workshop Mechanical, 2016
- Utah IP Summit: In-House Licensing Panel, 2016
- Utah IP Summit: IP Protection in China, 2014
- Utah IP Summit: Practice Tips for IP in China, 2012
